Opportunities
Turn competitor prompt wins into prioritized gaps your brand can close.
Updated 2026-08-06
Opportunities are the competitive layer of the OS. After VisibleMax discovers buyer prompts and probes assistants, it identifies where competitors win those prompts — and packages the gap as an actionable opportunity with estimated impact.
Where opportunities come from
- Probe outcomes — mention, rank, and sentiment across DeepSeek, Gemini, ChatGPT, Claude, Perplexity, and Grok (when keys are configured).
- Competitor comparisons — peer sites you track (Pro: up to 3 competitors).
- Analysis recommendations — gaps enriched into opportunity records with categories such as entity clarity and answer coverage.
- Discovery signals — missing FAQ, weak docs, absent
llms.txt, and related structural hints.
Opportunity fields you will see
| Field | Meaning |
|---|---|
| Title / description | The gap in plain language |
| Category | e.g. entity clarity, content, technical, competitive |
| Estimated impact | Relative lift if closed — used for sorting |
| Competitive advantage | Why closing the gap matters versus peers |
| Linked prompts | Buyer questions that expose the miss |
| Linked assets | Studio drafts that help close the gap |
How to act on opportunities
- 1
Sort by estimated impact
Highest-impact opportunities appear first. On Free, opportunity lists follow the same gating as recommendations.
- 2
Confirm the losing prompt
Open linked prompts and note which platforms recommend the competitor. That tells you which answer surface to build.
- 3
Generate the closing asset
Use Content Studio — often
comparison,alternatives,migration,faq, ordocs. - 4
Schedule in the weekly plan
Attach the opportunity to a task in the Weekly Execution Plan and ship.
- 5
Verify the win
Rescan or rely on weekly monitoring to see mention/rank deltas on the same prompts.
Opportunities vs findings
Use findings to fix foundational readiness on your own site. Use opportunities to prioritize work that wins share of voice against named peers. Most healthy loops do both every week: one structural fix + one competitive answer surface.
FAQ
Why do I have recommendations but few opportunities?
Opportunities strengthen when competitor comparisons and multi-platform probes are available. Add competitors (Pro) and ensure platform keys are configured so probes are not skipped. See Competitors.
Do opportunities guarantee I will outrank a competitor in ChatGPT?
No. They prioritize structural and content gaps that correlate with recommendation wins. Verification after shipping is required.
Can agencies track opportunities across clients?
Use separate projects per brand. Launch Free and Pro Early Adopter both center on one project per workspace.
Related
Still stuck? Contact support with your project URL and what you already tried.