Blog
Notes from the answer layer
Practical guides on appearing in AI answers — crawl access, entity clarity, and answer-first content. Organized by category for humans and search engines.
Categories
GEO & AEO
Generative and answer engine optimization — becoming recommendable inside AI answers.
AI crawlers
robots.txt, GPTBot vs OAI-SearchBot, Claude and Perplexity crawlers, and crawl readiness.
Product guides
How VisibleMax scores, findings, weekly plans, and verification work.
Playbooks
Step-by-step workflows for startups, brands, agencies, and local services.
All posts
Playbooks ·
How to appear in ChatGPT recommendationsA practical checklist for brands that want ChatGPT to recommend them: allow OAI-SearchBot, publish clear entity pages, and answer buyer prompts in HTML.
GEO & AEO ·
What is generative engine optimization (GEO)?GEO (generative engine optimization) is the practice of becoming recommendable and citable inside AI answers — ChatGPT, Claude, Gemini, Perplexity — not only ranking on Google.
AI crawlers ·
robots.txt for GPTBot vs OAI-SearchBotGPTBot is OpenAI’s training crawler. OAI-SearchBot powers ChatGPT search inclusion. Blocking the wrong one quietly removes you from AI answers.
AI crawlers ·
llms.txt explainedllms.txt is a curated Markdown map of your site for AI agents. It is not a magic ranking signal — but it is useful documentation for tools and RAG pipelines.
Product guides ·
What an AI visibility score measuresAn AI visibility score estimates structural readiness for assistant recommendations — crawl access, entity clarity, and answer coverage — not a guarantee that a model will name you tomorrow.