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How to appear in ChatGPT recommendations
A practical checklist for brands that want ChatGPT to recommend them: allow OAI-SearchBot, publish clear entity pages, and answer buyer prompts in HTML.
To appear in ChatGPT recommendations, allow OpenAI’s search crawler (OAI-SearchBot) in robots.txt, publish clear product and FAQ pages in server-rendered HTML, keep Organization and Product facts consistent, and earn third-party citations. VisibleMax helps you measure whether ChatGPT already recommends you and what to fix.
Retrieval vs training crawlers
OpenAI separates OAI-SearchBot (ChatGPT search indexing) from GPTBot (training). If you block OAI-SearchBot, you can disappear from ChatGPT search answers even when GPTBot is allowed.
Allow ChatGPT-User for live user-triggered fetches. Allow GPTBot if you also want your content in future training updates.
Make the brand machine-legible
State what you sell, who you sell to, and how you differ — on About, Pricing, and comparison pages. Lead each section with a direct answer in the first 100–150 words.
Add Organization and SoftwareApplication (or Product) JSON-LD with stable @id URLs. Publish /llms.txt as a courtesy map for agents.
Answer the prompts buyers ask
ChatGPT cites pages that answer comparison and “best for” questions. Create FAQ, glossary, and versus pages for your category — not only a marketing homepage.
VisibleMax discovers buyer prompts, probes assistants, and generates fix assets so you can close those gaps systematically.
Next steps
Run a free scan on the VisibleMax homepage, browse the glossary, or read more on the blog.
Published 2026-07-31