Competitors
Compare AI visibility against peer sites — Pro includes up to 3 competitor comparisons.
Updated 2026-08-06
Competitor comparisons show how your structural readiness and prompt performance stack up against peers. Use them to prioritize opportunities where assistants already recommend someone else.
Plan limits
| Plan | Competitor comparisons | Notes |
|---|---|---|
| Free | Not enabled for ongoing compare (canCompare off; max 1 peer in catalog terms) | Focus on your first scan and gated findings preview |
| Pro (Early Adopter) | Up to 3 competitors | Full compare + opportunities from competitor prompt wins |
Comparison workflow
- 1
Add competitor URLs
In the project’s Competitors / visibility area, add peer site URLs you want tracked (within Pro’s limit of 3).
- 2
Run compare / benchmark
VisibleMax crawls peer public pages and relates outcomes to your prompts and score context.
- 3
Review opportunity gaps
Open Opportunities sorted by impact — look for prompts where peers win.
- 4
Ship answer surfaces
Generate
comparison,alternatives, ormigrationassets in Content Studio. - 5
Monitor weekly
Pro monitoring rescans keep competitive deltas fresh. See Monitoring.
What a comparison includes
- Relative readiness context against your AI Visibility Score
- Prompt-level mention and ranking differences (when probes succeed)
- Structural hints — docs depth, FAQ presence, schema, trust signals
- Inputs to the weekly plan and Studio generation
FAQ
Can I swap competitors later?
Yes. Replace a peer when your category narrative changes, then run a fresh comparison so opportunities reflect the new set.
Do competitors need to be the same company size?
Prefer brands that win the same buyer prompts. A larger incumbent and a niche peer can both be valid if assistants cite them for your ICP’s questions.
Why is compare locked on Free?
Competitive analysis is a Pro entitlement. Upgrade via Billing at /app/workspace/settings/billing.
Related
Still stuck? Contact support with your project URL and what you already tried.